Soft attitude - the new casual
SPRING / SUMMER 2020
The sophisticated Capsule Collection.
The spirit and flexibility of sportswear finds its home in clean-cut pieces, perfect for life on the go. The lines between smart and casual, sportswear and everyday wear become blurred.
The Capsule Collection is aimed at professional nomads who care about quality and want to combine classic style with a touch of design.
"A better future is our everyday challenge"
This is the motto that inspires Peuterey in its daily work to protect and enhance human and environmental resources, ensure sustainable development, without compromising the possibilities of future generations.
This declared commitment translates itself into concrete actions for the Italian premium outerwear brand, such as the development of the innovative project called PEUTEREY RECYCLE. This is a series of limited edition down jackets, made with archival fabrics and recycled and regenerated down, GRS certified, born from the vision of the designer and creative director Federico Curradi.
The aim of the project is the reduction of waste and the environmental impact of the disposal of stocks, according to the principles of circular economy. Peuterey creatively rethinks the recycling and reuse of materials already in the warehouse, combining design with the know-how of the brand which has made functionality and concreteness fundamental values.
These are unique pieces, iconic models of the brand, which are made with Peuterey famous craftsmanship. The collection has been presented in November 2020 and is introduced starting from the FW 2021/22 season, renewing each year in materials and shapes.
The project will be launched, as an international preview, in collaboration with the Tuscan boutique Mantovani and distributed exclusively on the Farfetch online fashion and luxury platform, as well as on peuterey.com online store. Each garment will be available with the see now-buy now formula, and individually numbered.
The result is a series of timeless down jackets that celebrate the heritage of the Tuscan brand, bringing canvas, accessories, padding and fabrics back to life to create new shapes, in a refined MIX & MATCH.
For men, the MIX model offers a fresh and young interpretation of metropolitan sportswear, for women, the MATCH model reinterprets Peuterey style in an original and distinctive key.